Your Producer/Engineer/Musician name:

Lloyd Haines

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What genre(s) do you specialise in?

RnB, Rap, Dance

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What are your areas of service?

Songwriting, Production, Engineering

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What are your past credits, if any?

Angel, AyoBeatz, Maxwell D

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How did you get into music as a musician/producer/engineer?

I was born into a family of music, drama and theatre. My grandmother sang to the troops in the war and West End. She was the first performer I was inspired by and always pushed me to be my very best on stage. When I perform across the UK and Europe, I do so with her wings behind me.

 

After being a choir boy as a kid, I picked up a guitar at the age of 10 and started learning how to write my own songs. I fell in love with music production and electronic sinewaves in my teens. Finding I had a meticulous ear for synthesizers, I soon landed prestigious label signings across the United States and bagged gigs in Ibiza, Hungary, Croatia and the Netherlands as a result.

 

After charting in the Top 30 and Top 50 globally, my music was being played on the airwaves around the world, from Ibiza Global to KissFM, CoolFM and BBC Radio 1Xtra. 

 

Putting all these learnings into the works of my artists today is what inspires me to keep producing quality music that captivates new audiences around the world. My productions have hit 37 countries and counting, it’s time to do the same for you…

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Where did you grow up? How, if at all, has this influenced your current work?

Growing up in Swansea, Wales, I experienced the 90’s class division early in my life and I knew that I wanted to be able to provide for myself and my family. There’s very few major artists from Wales, save from the King himself, Tom Jones, so being able to represent my country’s sound across the globe was always my primary focus. 

 

After falling into a music production school in 2011, I worked on community projects funded by the National Lottery’s Big Music Project for ‘ASBO’ kids like myself and peers that needed music to break from the constraining chains of life. I pulled struggling teens from off the streets to make beats, mix their favourite tracks on decks, and release their first singles. The talent of my people was just insane and a real eye opener to how music is the best therapy we have. In an attempt to reduce knife crime and underage drink and drugs, I hosted sober club nights for youngsters and saw for myself how supporting these guys sonically kept them away from committing crimes.

 

Moving to Cardiff was then the beginning of taking my own productions to the next level and collaborating with bigger artists whilst gigging in the City Centre five times a week to get by through Uni and the rest, as they say, is history!

 

Now based in London after my peak seasons travelling, I’m excited to continue working and writing with the multiple UK charting, platinum artists in my circle and bringing the best out of the independent artists I write and record with.